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XBOX will take its franchises beyond video games with XP, the new division responsible for movies, theme parks, and more

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XBOX will take its franchises beyond video games with XP, the new division responsible for movies, theme parks, and more

Microsoft Gaming executive Asha Sharma has announced the creation of XP, a new division dedicated to transmedia entertainment for Xbox franchises. This initiative aims to engage fans through film, television, consumer products, and live exp

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