重點資訊
The LEGO Group and Sanrio have officially announced a partnership that will bring the Hello Kitty and Friends universe into LEGO brick form.
The collaboration aims to captivate fans globally by creating new LEGO sets that bring Sanrio's unique world to life, featuring Hello Kitty alongside other fan-favorite characters.
The LEGO Group highlighted that Hello Kitty is an iconic character inspiring generations with a universal appeal that aligns with the power of LEGO construction, while Sanrio stated the partnership fits its vision of connecting smiles and reinventing characters.
Hello Kitty has enchanted global audiences since 1974, but the characters will debut in LEGO format starting in 2027.
