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AMD CEO Lisa Su visited South Korea on the 7th to meet with domestic AI semiconductor and memory key companies, while also hosting the 'AMD Gamer Day' at Yongsan Dragon City to interact with local gamers. Su emphasized that South Korea is a gaming powerhouse providing the most feedback that pushes technological limits.
Addressing rising component prices and hardware market volatility, Senior Vice President Jack Huynh stated that AMD plans to support a broad pricing spectrum from high-end to consumer models and leverage X3D technology and alternative memory solutions. Huynh also highlighted platform compatibility, allowing users to keep using purchased chipsets or perform simple upgrades.
Regarding software and upcoming hardware, AMD plans to expand FSR support across APUs and release a new FSR 4 model optimized for APU environments later this year, alongside new GPU lineups for gaming laptops, desktops, and handheld devices. Furthermore, Huynh mentioned that AI technology could help reduce game development timelines from a long duration down to three or four years to support developers.
