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Kaz Hirai, who served as president of PlayStation between 2007 and 2012, recently revealed that he frequently disregarded instructions from Sony's upper management. In an interview with Nikkei XTrend, Hirai characterized the directives he received from executives like Howard Stringer as irrelevant to his vision for the gaming division.
Hirai explained that his leadership philosophy centered on maintaining autonomy for the PlayStation brand. He often adopted a defiant stance, telling his team that the specific demands from Sony's corporate leadership did not matter because they were PlayStation. He prioritized fostering mutual respect and ensuring his staff worked toward a unified goal.
His tenure occurred during a pivotal era for the company, beginning shortly after the challenging launch of the PlayStation 3. Throughout his leadership, he oversaw the release of the PlayStation Vita and navigated the 2011 PlayStation Network attack, which disrupted online services for millions of users.
