Key information
Valve plans to replace the manually managed "Offers and Events" placements on the Steam front page with a new personal recommendation algorithm. The update is expected to roll out early in 2027, though an exact release date has not yet been confirmed.
During testing, the algorithmic approach exposed users to ten times as many games daily in this section compared to the current front page, which relies on campaigns planned by Steam partners or selected by Valve's team. Valve also reported a significant increase in store page visits, wishlists, and cart additions during the test, though these results reflect test activity rather than guaranteed sales increases.
The change applies specifically to the "Offers and Events" section. Other areas, such as the main "Featured and Recommended" tab, will continue combining editorial choices with personal recommendations, while other tabs will also remain available for manually curated selections.
Valve states that the goal is to give a broader range of discounted games and sales events a chance to appear on the front page. While this could present a wider spectrum of discounted games, a concern exists that personalization might cause the algorithm to rely too heavily on genres and offers users already engage with, potentially making it harder to discover games outside standard preferences.
