Key information
Sony is expanding its anime strategy by establishing a new division called Crunchyroll Storyworks. This initiative aims to bridge the gap between different media formats, focusing on both adapting international stories into anime and transforming Japanese anime productions into live-action projects.
The division will operate under Crunchyroll's content department, collaborating closely with Sony Pictures, Aniplex, and Japanese creators. Tohru Iokibe, a veteran who previously worked on intellectual property development for Sony Pictures and PlayStation Productions, will lead the team to ensure creative identity is preserved during development.
This move complements the 2025 creation of HAYATE, a joint venture between Aniplex and Crunchyroll designed to produce anime for global audiences. By integrating these entities, Sony is building a comprehensive pipeline that spans from initial property acquisition to international production and distribution.
While no specific franchises have been announced for adaptation yet, the infrastructure is supported by Crunchyroll's significant reach, which currently exceeds 21 million paid subscribers. Sony intends to leverage this global audience to turn the new division into a core component of its broader entertainment strategy.
