Key information
SEGA has addressed concerns regarding artificial intelligence, stating that the company is being very cautious and is not using the technology to replace the creativity of its internal teams. Executive Tsutoshi Saito confirmed that AI is currently utilized across various corporate sectors to improve operational efficiency.
According to the company, efficiency improvements touch administrative tasks, marketing, corporate functions, and aspects of video game production. Previously, Crazy Taxi: World Tour incorporated artificial intelligence exclusively for generating ideas rather than supplanting human artists.
To govern these applications, SEGA established a Generative AI Committee consisting of regional employees to address local legal considerations and establish strict guidelines. Executives emphasize that AI is kept away from purely creative duties.
Industry adoption of artificial intelligence remains widespread across online game developers, while other firms like Capcom employ it to catch programming errors, showcasing varied implementation strategies in early development phases.
