Key information
Round1 Arcade has launched the first part of the Persona 30th Anniversary event across the United States. This collaboration features special merchandise tied to specific purchases and activities. It represents the first of two planned waves of tie-ins, with the second wave scheduled to begin on November 5, 2026. Certain locations in Holyoke, Massachusetts and South Portland, Maine faced a brief delay regarding the big towel and the Special Club Card.
Acquiring merchandise involves various spending tiers across arcade activities and the venue restaurant. Purchasing game credits, bowling packages, karaoke parties, and Spo-cha sessions grants access to items such as keychains, stickers, towels, and blankets. Restaurant purchases offer themed random coasters, collector cups featuring free refills, and character keychains. Additionally, visitors can win crane game prizes including plush heads, dolls, and larger plush items.
Wave 1 items feature characters like Makoto Yuki and Ren Amamiya, whereas Wave 2 will introduce Kotone Shiomi and Yu Narukami. Club cards, playmats, and cups feature distinct designs distinguishing the two waves, shifting between chibi artwork, standard character art, and specific animal companions like Koromaru, Teddie, and Morgana.
Atlus has organized multiple celebratory events in the US for the franchise milestone. Previous collaborations include a Kura Sushi event focusing on Persona 3, 4, and 5, alongside a Beard Papa event in September 2026 that offered themed cream puffs and merchandise.
