Key information
Recent reports from leakers @honzing2020 and @Zed__Wang suggest that Nvidia has ceased production of the GeForce RTX 5090. This strategic shift reportedly aims to prioritize the company's focus on the artificial intelligence market.
The RTX 5090, which launched in January 2025 for 1999 dollars, utilizes the GB202 chip. This same component is essential for Nvidia's RTX Pro series, which are designed specifically for high-intensity AI data centers and carry significantly higher price points.
Tom's Hardware posits that by removing the RTX 5090 from retail, Nvidia prevents AI firms from utilizing consumer gaming hardware as a cost-saving measure. This forces these entities to purchase the more expensive RTX Pro alternatives, thereby increasing Nvidia's profit margins.
While the RTX 5090 remains the top-performing GPU in its class, its market price has surged to between 4000 and 5000 dollars due to high demand for generative AI tasks. Nvidia maintains a dominant market position, as the card currently faces no direct competition from AMD.
