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Value-oriented store chain Dollar General has unexpectedly begun stocking Pokémon 30th Anniversary trading card game products at prices significantly lower than major competitors like Target, GameStop, Barnes and Noble, and Dick's Sporting Goods.
The retailer is offering items such as Elite Trainer Boxes for $50, EX-Boxes for $25, and Poster Collection packs for $16, matching the pricing of Best Buy. Additionally, customers can utilize a toy promotion running until December 24, 2026, offering 25% off toy purchases of $75 or more. A weekly Saturday deal also provides $5 off purchases of $25 or more for customers who use the official DG app or create an account.
Combining these promotions allows buyers to purchase two Elite Trainer Boxes for $70 before taxes on a Saturday, bringing the cost down to just under $4 per pack. However, finding available stock at local stores presents a challenge, as the official website's stock allocations are often inaccurate and local employees suggest calling ahead or visiting in person.
Because Dollar General does not enforce strict purchasing limits and offers highly competitive prices, scalpers and local store employees accused of hoarding stock have an extra incentive to clear shelves, making the deal something of a gamble for collectors.
