Key information
NBA 2K27 secured the top position on the US sales charts for August 2026, according to Circana data. Despite entering early access on August 26, the title achieved this ranking within just four days of the tracking period, which spanned from August 2 to August 29.
The August charts saw significant activity from new releases, with six titles entering the top ten. Madden NFL 27 claimed second place, followed by Marvel Tōkon: Fighting Souls. Additionally, the Electronic Arts Kickoff bundle and Star Wars: Zero Company rounded out the top five, while the Nintendo Switch 2 version of Elden Ring climbed to seventh place.
Broader market data indicates a 9% decline in total US consumer spending on video games, totaling $4.3 billion. This downturn was largely driven by an 18% decrease in mobile revenue. Furthermore, hardware unit sales dropped 15% year-on-year to 559,000 units, marking the lowest August total since 2013.
Despite the overall hardware slump, PlayStation 5 spending grew 17% year-over-year. However, this was countered by a 13% decline in spending for both Xbox Series and Switch 2 consoles. Meanwhile, the average price for a new hardware unit reached a record $541 for the month of August.
