Key information
At New York Comic Con 2026, TV Tokyo unveiled PROJECT RASENGAN, a major global initiative designed to expand the NARUTO intellectual property across multiple media formats. This long-term strategy aims to bolster the brand's international market value and drive revenue growth within its animation and licensing sectors.
The project encompasses a diverse range of content, including a new NARUTO manga titled NARUTO SHADOW RISING by Masashi Kishimoto and a four-episode crossover anime featuring NINKŪ. The animation project will be supervised by Kishimoto and NINKŪ creator Koji Kiriyama, with Noriyuki Abe directing and Tetsuya Nishio handling character design.
Gaming and merchandise efforts involve collaboration between Bandai, BANDAI SPIRITS, and Bandai Namco Entertainment. The NARUTO card game is scheduled for a worldwide simultaneous release in June 2027, preceded by demo deck distributions and trial events starting in February 2027. Additionally, the mobile action game 火影忍者 MOBILE, currently available in China, will see a global release, though specific launch dates and regional language support remain unconfirmed.
Further details regarding the manga's publication and the anime's release schedule are expected to be shared at Jump Festa 2027, which takes place on December 19 and 20, 2026. TV Tokyo intends to continue this multifaceted expansion of the NARUTO brand both domestically and internationally to secure long-term business success.
