Key information
According to Shuhei Yoshida, the former president of Sony Interactive Entertainment, the massive level of hype surrounding Grand Theft Auto 6 may not be seen again for approximately 15 years, extending out to roughly 2040. Speaking on The Vergecast, Yoshida discussed the anticipation for Rockstar's upcoming title and suggested that while we will eventually see a similar phenomenon, it could take a long time to materialize.
Yoshida expressed that the next massive industry-shifting phenomenon might not necessarily come from Rockstar Games. Instead, he pointed to the growing potential of Chinese gaming companies, stating that anyone should not underestimate their power as they begin to compete heavily for large video game budgets and target enthusiast players on PC and home consoles.
Highlighting the rapid growth of studios from the region, the discussion noted how HoYoverse transitioned from initial skepticism regarding Genshin Impact to generating 3.5 billion dollars in its first year. Yoshida also mentioned upcoming projects like Nodusfall, which targets enthusiast players with large budgets, mixing styles and focusing on platforms like PC and home consoles rather than strictly mobile devices.
