Key information
Rhythm Hive, developed by DreamAge, is launching a special promotion to celebrate the upcoming ILLIT encore concert. The event will bridge the gap between the mobile game and the live performance, which is scheduled to take place at the Incheon Inspire Arena from October 17 to October 18.
Attendees at the concert venue can visit a dedicated play zone to experience the game firsthand. Those who play Rhythm Hive at this station will receive a coupon for an ILLIT performance card set. Additionally, fans can participate in a rock-paper-scissors challenge against a game manager to win limited-edition trading portrait cards.
The promotion also features in-game quests that reward players with limited-edition items when verified at the venue. Furthermore, users who purchased a special theme package released on October 5 can receive lenticular and hologram trading portrait cards by verifying their purchase at the booth.
DreamAge stated that this initiative aims to integrate game content with live concert experiences, allowing fans to engage with artist IP in new ways. The developer has previously implemented similar cross-platform events for other HYBE artists, including TWS, LE SSERAFIM, and BOYNEXTDOOR.
