关键信息
Xbox director Asha Sharma recently addressed employees during an internal meeting, emphasizing that the company cannot sustain itself by relying exclusively on legacy titles. She explicitly stated that the development of new intellectual properties is essential to secure the future of the brand.
The organization has recently navigated a challenging period marked by thousands of layoffs. Furthermore, the company has closed or restructured studios previously known for producing original content, including Double Fine, Ninja Theory, and Compulsion.
Despite a heavy corporate focus on established franchises such as Fallout, Call of Duty, and World of Warcraft, Sharma maintains that there remains significant opportunity for the creation of original projects within the company.
The long-term implications of this strategy remain to be seen as the brand balances its massive existing portfolio against the stated necessity for innovation to ensure its continued viability in the gaming market.
