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Kitchen equipment manufacturer Nakanishi Manufacturing is exhibiting at Tokyo Game Show 2026, highlighting its unique approach to gamification. The company has released a free smartphone game titled Kyushoku Master! for iOS and Android, which allows players to manage a school lunch center in an isekai setting.
The game teaches professional concepts such as efficient workflow management, equipment placement, and HACCP hygiene standards. Players must navigate operational challenges, including handling ingredient storage and delivery, while developing menus to improve the quality of meals served.
Nakanishi Manufacturing utilizes the game as part of an experiential recruitment strategy. Applicants who achieve specific conditions in the game can bypass initial stages to participate in second-round interviews. The company emphasizes that the game is a tool for job understanding rather than a test where scores determine hiring outcomes.
The project, led by President Kazuma Nakanishi, aims to increase industry awareness and highlight the efforts of those working in school lunch facilities. The game is entirely free, containing no advertisements or in-app purchases. Additionally, the company has launched an alternate reality game titled CAREER ANSWER for job seekers.
