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Kodansha Creators Lab announced that the new PC adventure title BUZZ or DIE will be released on Steam on October 28, 2026.
The game centers on a variety show featuring death row inmates. Players are forced into a deadly competition where they must generate buzz or face public execution. To survive, participants expose their opponents' pasts and spread short videos featuring these revelations.
The cast includes Iori Nomizu as the player character, Reina Kawamura as the hacker Sayuri Utsu, and Toshinobu Iida as the chef Sumito Kanihari. A second promotional video showcasing the full voice cast has been released.
A demo featuring the game's opening episode is currently available on Steam. Additionally, the title is scheduled to participate in the Steam Next Fest beginning October 19.
