Key information
Microsoft is reportedly preparing a significant restructuring of its Xbox Game Pass subscription service. According to a Fortune profile on Xbox CEO Asha Sharma, the company is considering a transition toward an à la carte model.
This potential new system would utilize a tiered structure, allowing subscribers to select specific features based on their preferences. Planned options reportedly include individual add-ons for cloud gaming, multiplayer access, and console-specific titles.
Internal challenges have reportedly influenced this strategy. Former employees indicated that the current service model contributed to the cannibalization of sales for premium first-party titles during their initial launch windows, while conflicting internal metrics regarding subscription versus store revenue further complicated the situation.
These reported changes follow other recent initiatives under Sharma, who has been in her role for approximately six months. Her tenure has already included price adjustments for Game Pass Ultimate and organizational shifts, such as transferring Halo development to Activision.
