Key information
Microsoft is reportedly preparing a significant overhaul of its Xbox Game Pass subscription model. According to a report from Fortune, the company is developing an a la carte service that would enable users to customize their own feature sets rather than relying on the current three-tier structure.
This proposed system aims to replace existing subscription tiers entirely. By allowing subscribers to select specific features, the model could potentially lower the entry price for budget-conscious players, though it might also lead to higher costs for those seeking a comprehensive experience.
The strategy is attributed to Xbox CEO Asha Sharma, who views this shift as a key component in increasing revenue, profits, and player engagement. Insiders familiar with the plans suggest that this new service is currently targeted for a 2027 launch.
This initiative follows recent adjustments to the platform's business model. Earlier in 2026, the company introduced the Game Pass Essential tier while simultaneously raising prices for the top-end subscription options.
