Key information
On October 20, 2026, Sanrio held a press event for Sanrio Party Land, the debut title from its Sanrio Games brand. Scheduled for release on October 29, 2026, for Nintendo Switch and Nintendo Switch 2, the game features over 145 characters and 45 mini-games set within a town inhabited by Sanrio icons.
Executive officer Kosuke Hamasaki described the title as a party game designed for accessibility, allowing players of all skill levels and generations to enjoy cooperative play. The game emphasizes simple controls to foster communication among users, reflecting the company's core philosophy of harmony.
Members of the group Naniwa Danshi attended the event to promote the game and its new television commercial, themed around strengthening friendships through play. During a demonstration, the members played mini-games like Cinnamoroll’s Home Run Derby and participated in a cake-decorating challenge inspired by the game's mechanics.
Sanrio Party Land will retail for 6380 yen, including tax, in both physical and digital formats. The physical edition includes a limited-quantity Hello Kitty mini mascot holder. Following the October 29 launch, additional web content featuring Naniwa Danshi will debut on official social media channels in November.
