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PressEngine has announced a new in-person event, The Pre-Show #1, scheduled for November 26, 2026, in London. The event aims to address what the organizer describes as digital showcase fatigue, where reliance on online broadcasts has reduced direct engagement between developers and media or content creators.
The event focuses on titles slated for release within the next 12 months, ensuring equal exposure for all participating games regardless of scale. Organizers intend to facilitate direct interaction, allowing attendees to play builds alongside developers to foster genuine relationships.
Under the slogan Just bring the game, PressEngine provides hardware, technical support, and booth staffing for developers who cannot attend personally. This approach is designed to minimize the burden of digital production, allowing participants to focus on hands-on demonstrations and communication.
The Pre-Show #1 will host over 150 industry professionals, including at least 75 media representatives and 75 content creators from seven countries. Registration is currently open for media and creators, while developer exhibition space is limited to maintain high-quality interaction.
