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Producer Namit Malhotra has announced ambitious plans to transform Nitesh Tiwari's upcoming film, Ramayana: Rise of a Legend, into a sprawling multimedia universe. Rather than concluding the narrative with the planned two-part film saga, the production team intends to leverage the epic's cultural significance to foster long-term audience engagement across various entertainment sectors.
The proposed expansion includes the development of video games set within the Ramayana universe, alongside immersive experiences utilizing virtual reality, augmented reality, and the metaverse. Malhotra explicitly compared this strategy to established global franchises like Star Wars, Marvel, and DC, suggesting that the Ramayana possesses a foundational depth that allows for similar world-building.
Beyond interactive media, the franchise aims to diversify through spin-off projects, including origin films, television series, and animated features. Additionally, a comprehensive merchandise line is planned, which will encompass apparel, toys, gadgets, and home furnishings to further integrate the brand into daily life.
The first installment of the two-part saga is scheduled for a worldwide release on November 5, 2026, with the second part slated for Diwali 2027. The project features a prominent cast including Ranbir Kapoor, Sai Pallavi, and Yash, though the specific timeline for the rollout of these additional multimedia projects remains to be determined.
