Key information
The Japan Actors Union has introduced comprehensive guidelines to curb the unauthorized use of generative AI in the voice acting industry. These measures aim to protect performers from exploitation, following high-profile incidents like voice actor Kenjiro Tsuda's legal challenge against TikTok regarding AI-generated imitations.
The union's framework mandates that AI companies obtain explicit consent at every stage of model training. Furthermore, any AI-generated replication of an actor's work is classified as a new performance, requiring the payment of royalties or compensation to the original artist.
Regarding AI-powered translations, the guidelines insist on maintaining the artistic integrity of the original performance and prohibit unauthorized use in overseas regions. Additionally, the union has implemented a strict ban on replicating the voices of deceased actors, unless express permission was granted during their lifetime and subsequent approval is obtained from their family and affiliated agencies.
While these guidelines are not currently legally binding, the union intends to advocate for government legislation to formalize these protections as industry-wide regulations. This initiative reflects a broader international movement among acting collectives to address the perceived risks posed by generative AI technologies.
