Key information
Sanrio has announced that Hello Kitty Party Land, the debut title from its Sanrio Games brand, is scheduled for release on October 29. To promote the launch, the Japanese idol group Naniwa Danshi, consisting of seven members, will appear in a new television commercial airing across Japan.
The game functions as a party title where players create original avatars to interact with 145 Sanrio characters. It features over 45 mini-games, board game elements, character customization, fishing, and sticker collection. The experience supports up to four players for local or online multiplayer sessions.
The promotional campaign features members Daigo Nishihata, Ryusei Onishi, Shunsuke Michieda, Kyohei Takahashi, Kento Nagao, Joichiro Fujiwara, and Kazuya Ohashi. During filming, the group engaged with the game's mechanics, with members reportedly continuing to play even after the director called for a break, highlighting the title's collaborative nature.
Hello Kitty Party Land will be available on Nintendo Switch and Nintendo Switch 2 on October 29, 2026. Bandai Namco Entertainment is handling the Asian release, which includes Traditional Chinese subtitles. Additionally, Sanrio plans to release special web videos starting in November featuring the idol group participating in character trivia and game demonstrations.
