重點資訊
Microsoft is currently emailing U.S. customers who have not used their Xbox Series X or S consoles recently, suggesting they trade in their devices. This outreach aims to recover dormant hardware for resale.
The initiative, originally announced in June, involves partnering with retailers like Best Buy. Microsoft intends to refurbish these traded-in units and offer them to new players at lower price points.
These efforts arrive as the gaming industry faces significant hardware supply challenges. Rising costs for components, particularly RAM, have been attributed to high demand from generative AI companies, impacting prices for hardware like Nvidia graphics cards and the Steam Frame VR machine.
Market pressure is expected to intensify with the upcoming November launch of GTA 6, which is exclusive to consoles. With RAM manufacturers reportedly sold out of capacity through 2027, meeting the anticipated surge in demand for consoles remains a critical concern.
