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Rockstar Games has initiated an extensive marketing campaign in Miami, the real-world inspiration for the game's setting, Vice City. Recent activities include flying a blimp over Florida and coordinating a themed NBA event with the Miami Heat scheduled for November. This unprecedented promotional effort has effectively transformed parts of the city into a tangible representation of the game's universe.
Observers have reported sightings of convoys featuring exotic sports cars modified to resemble in-universe brands like Grotti and Emerus. These vehicles have been spotted traveling through Miami accompanied by camera crews, leading to widespread online speculation that Rockstar is filming a live-action trailer. Some fans believe this footage could be released around the time pre-installation for the game becomes available.
The city currently features various advertisements and graffiti referencing Vice City, including stadium signage. While some suggest these elements serve as backdrops for a potential trailer, Rockstar has not provided official confirmation regarding the purpose of the filming or the specific nature of these promotional activities. The company has opted to let the visible marketing efforts speak for themselves.
Beyond the current promotional sightings, reports indicate that Rockstar may release real-life versions of in-game beer brands, as suggested by government database listings. GTA 6 is officially scheduled for release on November 19 for PlayStation 5 and Xbox Series X|S.
