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Rockstar Games is currently conducting an extensive marketing campaign in Miami, the real-world inspiration for the game's setting, Vice City. The developer has deployed a blimp, organized a themed Miami Heat basketball game, and installed various advertisements throughout the city to promote the upcoming release of GTA 6.
Observers have reported sightings of modified exotic sports cars driving in convoys throughout Miami, featuring branding that mimics in-universe manufacturers like Grotti and Emerus. These vehicles have been spotted alongside camera crews, leading to widespread online speculation that Rockstar is filming an elaborate live-action trailer.
While fans suggest these activities are intended to capture footage against authentic city backdrops, Rockstar Games has not officially confirmed the purpose of the filming or the specific nature of these promotional efforts. The company has maintained a policy of letting the visible advertising speak for itself without providing direct commentary.
GTA 6 is scheduled for release on November 19 for PlayStation 5 and Xbox Series X|S. Beyond the current promotional activities, reports indicate potential plans for real-life versions of in-game beer brands, following government database listings.
