Key information
Rockstar Games has begun promoting GTA 6 by placing advertisements for fictional in-game companies throughout Miami. These billboards and panels feature the satirical humor and double entendres characteristic of the franchise.
Images shared on X by user OfficialJoelF reveal promotions for brands such as Pfister, Kowalski, and Kronos, alongside a Weazel News van. The advertisements include suggestive slogans like Pfister's “Go Topless,” Kowalski's “Suddenly You Are Big Enough,” and Kronos's “Always Come Early.”
The campaign extends beyond static signage to include the Vice City Manatees sports team and a themed night with the Miami Heat basketball team. Additionally, vehicles inspired by the game have been spotted circulating in the city, which serves as the real-world inspiration for the game's region of Leonida.
This marketing strategy aims to bring the atmosphere of Vice City into the real world ahead of the game's scheduled release on November 19, 2026. The developer is utilizing these physical installations to supplement traditional trailer releases.
