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Rockstar Games is reportedly expanding its promotional efforts for GTA 6 by bringing fictional beverages from the game's setting of Vice City into the real world. This initiative follows other marketing activities, including advertisements in Miami and collaborations with the NBA.
Data from the United States Alcohol and Tobacco Tax and Trade Bureau suggests that Tripping Animals Brewing has submitted applications for several beer labels. These include Pißwasser, Patriot, and a Vice City lager, alongside a No Mames Vice City lager featuring a dog wearing glasses and colors associated with the upcoming title.
While these labels were submitted for approval in recent weeks, neither Rockstar Games nor Tripping Animals Brewing has issued an official statement regarding the potential release of these products. The move appears intended to deepen player immersion by bridging the gap between in-game items and physical merchandise.
GTA 6 is scheduled for release on November 19 for PlayStation 5 and Xbox Series consoles. Pre-orders for the game have already surpassed 6 million units.
