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Razer has released a teaser video for its AI speaker project, Razer AVA, featuring a virtual character named Sumi. This follows a September announcement regarding the rebranding of the character previously known as Kira. The company scheduled a full reveal for October 20.
The 20-second clip shared on X depicts Sumi walking through a Japanese-style city street. The video includes the caption, "Somewhere in this world, there's a place for me... isn't there?" to build anticipation for the upcoming announcement.
The reception has been largely negative, with viewers criticizing the animation as stiff and reminiscent of early, low-quality Live2D technology. Commenters expressed discomfort with the AI-generated aesthetic, with some users mocking the company for the perceived lack of professional animation quality despite its market valuation.
Analysts suggest the marketing effort aims to promote the Razer AVA speaker, which is expected to launch by the end of 2026. However, the attempt to blend AI with anime-style visuals appears to have alienated the target audience, who are reportedly sensitive to commercial AI applications.
