重點資訊
Netflix allegedly proposed a $500 million agreement to Microsoft spanning seven years to secure rights for film and television adaptations of Xbox intellectual property. According to reports from Puck, this offer was initiated by former chief content officer Bela Bajaria.
Xbox executives, including Asha Sharma, reportedly rejected the initial proposal, countering with a request for $800 million. Following the departure of Bajaria, the deal was purportedly withdrawn, leading Xbox to explore smaller agreements with various other partners.
While Netflix declined to comment on the matter, Xbox stated that it has seen record-breaking interest in its properties. The company maintains a partnership with Netflix, noting upcoming animated series based on Minecraft and Diablo.
Xbox recently established its XP division, led by Mojang Studios president Kayleen Walters, to manage transmedia expansions like theme parks and screen adaptations. This strategic shift occurs during a broader corporate reset involving approximately 3,200 job cuts and the divestment of five studios.
