关键信息
Asha Sharma, head of Xbox, has publicly addressed concerns regarding the company's future following a period of significant business restructuring. Despite recent layoffs, studio closures, and the cancellation of various projects, Sharma emphasized that the division remains dedicated to developing original games.
The company aims to balance the strengthening of existing franchises with the creation of new intellectual properties. Sharma stated that the goal is to develop global franchises capable of generating billions of dollars while establishing long-term, durable sagas to reach broader audiences.
Addressing speculation regarding the brand's viability, Sharma explicitly denied rumors that the division is for sale. She noted that the company will pursue the most suitable business models and agreements to ensure future success, asserting that survival depends on innovation rather than relying solely on past achievements.
These strategic shifts are intended to secure the business's future. While the executive acknowledged the impact of recent changes, she maintained that these measures are necessary to reset the company's trajectory and maintain its competitive position in the industry.
