Key information
Following the announcement on October 21 that EA plans to close the 30-year-old studio BioWare, fans of the Mass Effect franchise have organized a protest. The company confirmed the cancellation of the upcoming Mass Effect title, which was reportedly expected to be titled Mass Effect Universe.
In response to the news, players are advocating for an industry-wide boycott of all EA products and services. Supporters are utilizing the hashtag #savemasseffect on Reddit to coordinate their efforts, demanding that EA either complete the project or sell the intellectual property to another developer.
A fan-led petition urging the company to transfer development or sell the franchise has surpassed 76,500 signatures. Participants expressed frustration over the loss of the series, with some users stating they will cease purchasing titles from EA-owned studios, including Respawn Entertainment, DICE, and Maxis, until their demands are addressed.
Despite the public outcry and support from industry veterans and voice actors, the outlook for the project remains uncertain. Industry analysts and former BioWare leadership have suggested that it is unlikely EA will alter its decision in response to the fan campaign.
