Key information
According to a source close to Xbox, the development cost for the shooter Gears of War: E-Day is estimated to be near 500 million dollars. This figure reportedly excludes marketing expenses, positioning the title as one of the most expensive AAA projects currently in the industry.
Developed by The Coalition, the game serves as a prequel featuring Marcus Fenix and Dominic Santiago during the initial Locust invasion. It was released on October 6, 2026, for Xbox Series X|S and PC, and is available through Game Pass Ultimate and PC Game Pass.
In a review, the publication praised the title as a worthy return for the franchise, highlighting its enjoyable campaign and visual quality. However, there is uncertainty regarding whether the project will recoup its significant investment, though Xbox may view it as a catalog title that adds value to the brand.
Commercial performance data indicates that the game sold 230,000 units during its first week. Additionally, approximately 2 million players have accessed the title via the Game Pass subscription service since its launch.
