Key information
The Pokémon Company has announced plans to establish its first permanent retail location outside of Asia in London. This new venue is scheduled to open by 2029, offering fans merchandise, community areas, and unique experiences.
While the specific site remains unannounced, the company intends for this store to serve as the beginning of a global expansion strategy. The project aims to provide an immersive environment for both long-time Trainers and newcomers to the franchise.
Although the company avoided using the term Pokémon Center, this initiative follows the legacy of a previous New York location that operated from 2001 until 2005. The expansion builds upon the success of pop-up shops frequently hosted at the Pokémon European International Championships in London.
Beyond retail developments, the company is preparing for the future of its gaming lineup. Pokémon Winds and Pokémon Waves, representing the tenth generation of the series, are currently slated for a worldwide launch on the Nintendo Switch 2 in 2027.
