Key information
The Pokémon Company has officially announced plans to open its first permanent physical retail location outside of Asia. The new store is scheduled to launch in London by 2029, marking a significant expansion for the brand's physical footprint.
According to a news release, the London site will provide visitors with various merchandise and unique experiences tailored for Trainers of all ages. Gaku Susai, the chief product and experience officer at The Pokémon Company International, stated that the store aims to foster a sense of community and allow fans to engage with the franchise in a novel way.
This upcoming London location serves as the inaugural project in a broader strategy to establish multiple permanent Pokémon stores globally. While the company has previously utilized pop-up shops in various countries, this initiative represents a return to permanent retail models outside of the Asian market.
Further details regarding additional locations remain forthcoming. This announcement follows a year of celebration for the franchise's 30th anniversary in 2026, which included the release of numerous merchandise items and the launch of Pokémon Pokopia.
