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Rockstar Games is actively promoting the upcoming release of Grand Theft Auto VI by transforming Miami into a real-world version of Vice City. Fans have recently spotted several vehicles from the game universe driving through the city streets, featuring specific branding and aesthetic details.
The observed vehicles include a Coquette sports car, a model known from previous entries in the series, which has been customized with a Vice City-style wrap and a Leonida license plate. Additionally, a Lamborghini has been seen sporting a Vice Beach Police livery, further blurring the lines between the game's setting and the real world.
This marketing effort is part of a broader, unprecedented campaign that includes large murals, posters, and significant financial investment in the Miami area. While the publisher has deployed promotional materials globally, Miami remains the primary focus due to its role as the inspiration for the game's fictional location.
Grand Theft Auto VI is scheduled for release on November 19, 2026, for PlayStation 5 and Xbox Series X|S. As the launch date approaches, Rockstar Games continues to share new details regarding gameplay mechanics, such as the criminal profile system and character switching, while maintaining anticipation for further promotional surprises.
