Informasi penting
Game studios currently face a complex environment as generative AI becomes embedded in development while legal regulations simultaneously increase. These studios must navigate intellectual property risks, evolving jurisdictional copyright laws, and specific contractual obligations with partners, publishers, and talent.
Legal risks include potential IP infringement from LLM training data and the loss of proprietary data when using third-party tools that license inputs back for model training. Furthermore, the 2024/25 SAG-AFTRA strike established new industry standards for performer voice and likeness consent, while the EU AI Act now mandates labeling for content that creates a false impression of authenticity.
Copyright ownership of AI-generated works varies significantly by region. In the US, purely AI-generated images lack copyright protection, whereas jurisdictions like China and the UK offer different frameworks. Consequently, experts advise studios to maintain meaningful human involvement and implement rigorous clearance processes to vet prompts and outputs for confidential information or third-party IP.
To manage these challenges, studios are increasingly required to adopt formal AI policies and compliance frameworks. UKIE and Sheridans have launched an AI Compliance and Accreditation Service to provide a consistent standard for responsible AI use, helping studios navigate platform-specific disclosure rules and broader legislative requirements.
