Key information
At the Game Makers Scramble 2026 event held on August 30, 2026, in Tokyo, Bandai Namco Entertainment's Aya Tamaki presented insights on the realistic application of AI in game development. The session addressed common misconceptions, noting that many AI tools are introduced without clear practical needs, leading to abandonment by development teams.
Tamaki emphasized that AI is most effective when addressing tasks beyond human capacity, such as searching through vast archives of audio and video assets. By using Vision Language Models (VLM) to extract specific scenes or expressions via text, teams can achieve tangible efficiency. Conversely, using AI for routine document summarization is often rejected by experienced staff who can process such information faster manually.
Regarding AI chatbots, Tamaki warned that low-quality or inconsistent data leads to unreliable results. To improve accuracy, Bandai Namco utilized AI to create internal wikis, using models like Claude Fable 5 for analysis and Claude Opus 5 or Sonnet 5 for drafting. This process allows for human verification, ensuring the output meets professional quality standards.
Ultimately, Tamaki advocated for using AI in prototype development to clarify project goals for the entire team. While AI coding and dialogue generation remain challenging due to model limitations and quality requirements, the speaker concluded that development teams themselves must become knowledgeable about AI to effectively identify where it can provide genuine value.
