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Ahead of the upcoming launch of GTA 6, Rockstar Games has introduced a real-life version of the iconic Burger Shot restaurant at the Kaseya Center in Miami. This installation is part of an extensive marketing campaign within the home arena of the Miami Heat.
The venue features Vice City posters and branding alongside the burger joint. While the in-game restaurant is known for satirical, unhealthy menu items like The Heartstopper, it remains uncertain if the physical location will offer themed food or if the branding is purely decorative.
Rockstar's promotional efforts in Miami include a $975,000 neon sign atop the Kaseya Center and GTA-branded sports cars spotted with camera crews. Furthermore, the Miami Heat are scheduled to rebrand as the Vice City Heat on November 18, utilizing a themed court and special jerseys.
GTA 6 is set to release on November 19 for PS5 and Xbox Series X|S. While a PC version is rumored for early next year, it is currently unclear if the promotional beer brands or other merchandise will be available to fans outside of Florida.
