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Rockstar Games is intensifying its promotional campaign for GTA 6 in Miami ahead of the title's scheduled release in November. The marketing push features various real-world activations, including branded vehicles, beach chairs, and a blimp, following the earlier display of the game's logo at the Kaseya Center.
The game is set in Vice City, a fictional representation of Miami, and the surrounding region of Leonida. While the project aims to immerse players in this digital environment, the extensive real-life marketing presence has sparked significant debate among local government officials regarding the game's themes.
Miami-Dade County commissioners have voiced strong opposition to the partnership. Commissioner René Garcia criticized the depiction of the city as a murder capital, while Commissioner Micky Steinberg argued against the collaboration on philosophical grounds. Conversely, Mayor Daniella Levine Cava's office anticipates the deal will generate millions in revenue, with chief of staff Chris Hudtwalcker describing the campaign as a love letter to the city.
Chairman Anthony Rodriguez defended the initiative, urging officials to distinguish between reality and fiction. He emphasized that the game is a creative work and cautioned against overreacting to its narrative content, noting that the community should recognize the distinction between digital characters and real-world values.
