Key information
Sega has announced the opening of the SEGA POP-UP SHOP in Okinawa PARCO CITY. The store will operate for a limited time from October 30, 2026, through November 29, 2026, located at the San-A Urasoe West Coast PARCO CITY 3F Green Zone special venue.
This event marks the first time the SEGA POP-UP SHOP has appeared in Okinawa. To commemorate the opening, the shop will feature special branding that incorporates the regional Shisa icon alongside the Sega logo. Customers can purchase character merchandise from popular Sega and Atlus titles, including Sonic the Hedgehog, Yakuza, Project Sekai, Puyo Puyo, and Persona.
The shop offers exclusive items such as Okinawa-themed Sonic the Hedgehog T-shirts and stickers featuring surfboards and Shisa designs. Additionally, the SEGA Cooro plush series and SEGA LABBIES bear plushies will be available. Fans can also purchase Persona 30th anniversary BE@RBRICK sets and Bukubu Okawa-designed mascot keychains.
As a special promotion, customers who spend 3,300 yen or more including tax will receive an Okinawa-exclusive acrylic keychain featuring the Shisa-integrated Sega logo, available while supplies last. Sega notes that product availability may vary depending on daily demand.
