Key information
GameBusiness.jp will host an offline seminar titled "Mobile Game Lifecycle Strategy" on October 29, 2026, at Hikarie Conference in Shibuya. Sponsored by Moloco, the event aims to address the challenges of managing mobile titles throughout their entire lifecycle, from initial launch trends to re-engaging existing users.
The seminar features a keynote by Moloco Ads Japan business head Tsuyoshi Ariki, who will discuss global market trends and data-driven growth strategies for new releases. Following this, a panel discussion moderated by MOTTO CEO Motoi Sato will explore marketer-led re-engagement tactics. Panelists include Ponos digital marketing lead Akira Murayama and Konami Digital Entertainment assistant producer Jiro Sogo, who will share insights on managing long-term titles.
Discussions will cover practical topics such as defining KPIs for re-engagement, designing external payment flows, and leveraging anniversary or collaboration events. The event concludes with a networking session for industry professionals to exchange information.
Attendance is free but requires prior registration, with a capacity limited to 50 participants. The organizers note that registration does not guarantee a spot, as the secretariat will review applications and prioritize specific industries and roles. Participation may be declined for competitors or individuals at the discretion of the organizers.
