ព័ត៌មានសំខាន់
Tyler Bahl, Activision's marketing director, argues that the press treats the Call of Duty franchise unfairly. He describes a phenomenon he calls the "Call of Duty tax," where the series' consistent success leads critics to overlook the significant effort required to produce each title.
Bahl highlights that 4,500 people work across various studios to develop these experiences. He observes that both fans and gaming outlets often prioritize smaller titles or new Steam releases over the established franchise, despite its massive scale.
Activision believes the community size is undervalued, citing 500 million total copies sold, 100 million players in free-to-play titles, and one billion mobile downloads. To counter perceptions that the series is repetitive, upcoming advertising will focus on studio development efforts rather than traditional action-heavy trailers.
Market analyst Mat Piscatella notes that US purchase intent for the upcoming Modern Warfare 4 is currently at 15%, down from the 21% interest Black Ops 7 saw at the same time last year. Piscatella suggests that Activision frequently shifts blame for declining interest, having previously attributed poor performance to Game Pass.
