Thông tin chính
Riot Games announced on the 22nd that it will celebrate the 2026 League of Legends World Championship and the return of the virtual artist group K/DA through various brand collaborations. These partnerships span fashion, food, and lifestyle sectors to integrate the game into daily life.
The initiative features collaborations with Lotte Department Store, Uniqlo, 7-Eleven, Olive Young, IAB Studio, and Photoism. Food offerings include 7-Eleven Pepero sets featuring K/DA designs, launching in late October, which include random photo cards and various merchandise like desk mats and cushions. Fashion partners Uniqlo and IAB Studio will provide custom apparel and a capsule collection inspired by the new K/DA track, FIRESTARTER.
Additional merchandise will be available through global partners such as Youtooz and Tokidoki, alongside official Riot Games products. Furthermore, Photoism will introduce special K/DA-themed photo frames starting November 1st.
To support these releases, Riot Games will operate 'Music and Worlds 26' pop-up stores. These will be held at Lotte World Mall from October 23rd to November 1st and at Trendpot by Olive Young N Seongsu from October 29th to November 8th. Further details are available on official Riot Games social media channels.
