Key information
The Pokémon Company International has officially announced plans to establish a permanent retail location in London, United Kingdom. This initiative marks the company's strategic move to expand its physical store presence beyond the Asian market.
The London store serves as the inaugural project in a broader plan to open multiple permanent Pokémon stores outside of Asia by 2029. While the project is confirmed, specific details regarding the official store name, exact location within London, and the precise opening date remain undisclosed.
The facility is designed to function as a hub for fans of all ages, offering exclusive merchandise and unique visitor experiences. Chief Product and Experience Officer Gaku Susai stated that the store aims to provide an immersive environment where both new fans and long-time trainers can engage with the brand and connect as a community.
This expansion follows historical precedents such as the Pokémon Center New York, which operated from 2001 to 2005, and a temporary pop-up shop held in London in 2019. Further information regarding the new permanent location will be released as it becomes available.


