معلومات أساسية
Laya Burger has announced a major collaboration with Koei Tecmo Games, titled "Laya Musou," featuring "Dynasty Warriors 2 with Xtreme Legends Remastered." Running from October 22, 2026, to January 4, 2027, across over 500 Taiwanese locations, this campaign marks the brand's most extensive partnership to date, involving deep cooperation with the original developers.
The menu introduces themed items like the "Lu Bu Unrivaled Spicy Burger," which incorporates ghost peppers to reflect the character's legendary difficulty. Other offerings include "Musou Meat Buns" branded with random character quotes and the "Battle of Red Cliffs" platter. These items are available via store counters, the Laya NOW App, and delivery platforms.
Producer Tomohiko Sho, who has worked on the series for nearly 30 years, praised the collaboration's attention to detail. He specifically highlighted the faithful recreation of character features in the blind-box pet headgear, such as Guan Yu's iconic beard. The campaign also features 43 collectible character cards, including a rare 2% drop-rate Lu Bu holographic card, and weapon-themed cat teaser toys.
Customers can earn rewards through the Laya NOW App, including digital "battle power" analysis and prize draws for Tokyo round-trip tickets. While the collaboration offers unique merchandise, Laya Burger advises that the spicy burger is not suitable for children or sensitive individuals, and pet accessories should be used under owner supervision.
