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Rockstar Games is ramping up its marketing campaign for Grand Theft Auto VI across the globe ahead of its scheduled release. While the studio has focused promotional efforts on Miami, the city inspiring Vice City with a campaign costing nearly 1 million dollars, the community has spotted preparations in multiple international locations.
Players have observed promotional murals and preparations for the upcoming launch taking place in cities such as New York, Paris, and Tirana. For its promotion and initial gameplay reveal, Rockstar partnered with Netflix, while the game itself is positioned as the largest and most immersive evolution in the series.
Grand Theft Auto VI is developed and published by Rockstar Games, with its launch planned for November 19, 2026, on PlayStation 5 and Xbox Series X/S. An official PC version has not been announced by Rockstar at this time, and the title will debut without an online mode.
