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Dan Houser, co-founder of Rockstar Games who left the company in 2020 and established his own studio Absurd Ventures, is deliberately avoiding watching promotional material for GTA 6. In an interview with Variety, Houser explained that because his new company is currently working on an open-world production, he actively steers clear of content that might creatively distract or upset him.
Houser noted that playing or observing similar games causes him to deconstruct the strengths and weaknesses of development teams in real-time rather than enjoying them. He prefers to focus on discovering innovative concepts rather than comparing his work to competitors or wondering how he would have approached things differently. His avoidance strategy is not limited to Rockstar titles, as he previously stopped watching westerns while developing Red Dead Redemption and avoided watching The Sopranos until the COVID pandemic to prevent undue creative influence.
Despite ignoring direct competitors himself, Houser relies on his team at Absurd Ventures to stay informed about current video games and industry trends so that he can continue focusing on pursuing new, untried ideas.
