Key information
Xbox has officially announced the creation of XP, a new division dedicated to expanding its gaming franchises into broader entertainment sectors. This initiative aims to connect with global audiences through diverse media and experiences while keeping core games at the center of the brand.
The division will focus on four primary investment areas: Xbox Pictures for film and television, Xbox Products for consumer merchandise, Xbox Places for live events and immersive attractions, and Xbox Partnerships for brand collaborations. These efforts consolidate existing capabilities under a unified mission to grow fandoms.
Kayleen Walters has been appointed as the President of XP. Her background includes 13 years at Lucasfilm and a tenure at Mojang, where she oversaw the growth of Minecraft to over 425 million units sold and managed the successful launch of A Minecraft Movie, which achieved the largest opening weekend for a video game adaptation.
Walters is tasked with stewarding Xbox properties by balancing the preservation of original franchise identities with the development of new participatory opportunities for fans and partners. The company views this leadership as a foundational step in its long-term strategy to become a leading global entertainment entity.
